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“It’s the idea of, if you as a company don’t really seem to care, well then I’m going to take to the streets, “ said Scott Broetzmann, president and chief executive of Customer Care Measurement & Consulting, which conducts the so-called National Customer Rage Survey with the W.P. Carey School of Business at Arizona State University.

The rising dissatisfaction is accompanied by more frequent and aggressive complaints, according to the National Customer Rage study.

Some companies have begun offering expedited customer care as a perk for their paid members, biggest spenders and most loyal fans, borrowing a strategy of airlines and credit card companies.

At the same time, more companies have been turning to automation to cut costs and cover staffing shortages in their standard customer service.

Firms push customers towards phone lines and web chats that are handled by artificial intelligence or other technologies that can respond to basic requests, leaving human staff to handle the more complicated service inquiries.

But that strategy is prone to angering customers further, the rage research found.

Respondents named their top customer care frustrations as “being forced to listen to long messages before you’re permitted to speak to a representative” and “figuring out how or where to contact the company, “ which covers the experience of feeling like a company is hiding its phone number.

Customer service technology such as artificial intelligence is less likely to be able to deliver that craving for empathy than human agents, Mr. Broetzmann said.

“A robot cannot be kind and compassionate, “ he said.